Case Demonstrates Danger of Facebook

A case involving a potential home invasion should serve as a warning to jewelers of the dangers of revealing personal information on Facebook. According to Jewelers Security Alliance vice president Bob Frank, a suspected gang recently was found with a local jeweler’s family photos. (The pictures were obtained from Facebook.) An alert citizen notified police of suspicious individuals hanging around a rural train station talking on a two-way radio.

The suspects were later arrested. ‘We don’t know what they were planning, but all the scenarios are scary,” Frank says. “ I understand people want to use Facebook for advertising. But jewelers should be careful about putting anything personal on there.” He further advises jewelers against posting pictures of their home on any social networks, as well as giving any indications of their home address.

He also says jewelers should beware of showing photos of their children or family on professional accounts or on their company website. “You have to give a real though to what you tell the world,” Frank says. “You don’t want to give anyone planning a crime any insight into your personal life or your habits.

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